Upscale development helps transform neighborhood
Posted
06/9/2011
Located in the heart of Philadelphia's
premier Avenue of the Arts, the upscale 777 South Broad development
offers 146 loft apartments, as well as 18,000 square feet of
ground-floor commercial space.
Developed by Dranoff Properties, Philadelpha, and designed by
JKR Partners, also of Philadelphia, the five-story, $70 million
property plays a pivotal role in the transformation of the Avenue
of the Arts to a true residential neighborhood. The project brings
together the flavor of South Philadelphia with nearby City Center
style.
Indianapolis-based Citadel Architectural Products supplied
approximately 28,000 square feet of its Citadel ProCore plastic
core panels finished in Silver Metallic.
The 160,000-square-foot building takes up an entire city block.
"This is an urban infill project and we wanted to make it a part of
the city," says Jerry Roller, managing principal of JKR Partners.
"We looked at urban materials and settled on brick and other
materials that would meld well with the brick. We used the Citadel
panels extensively to break up the façade and to create the radius
bay structures that are somewhat typical of Philly
architecture."
The LEED-registered project is Philadelphia's first truly green
luxury apartment building, says Roller. According to developer Carl
Dranoff, president of Dranoff Properties, "777 South Broad sets the
benchmark on how to build green and how to do it well with
sustainable materials."
Bradco Supply, Malvern, Pa., was the Citadel distributor, and
Towne and Country Roofing & Siding Inc., Bensalem, Pa., was the
installer.
Citadel Architectural Products,
www.citadelap.com,
www.citadelap.com