LEDs light up mesh
NBBJ Design LLP
incorporated two Mediamesh screens at entrances into Pavilion mall
at Eton Place Dalian tower complex in Dalian, Liaoning Province,
China. The advertising screens wrap around two corners of the mall
40 feet from ground level.
GKD-USA Inc. (GKD Metal Fabrics) supplied 4,800 square feet
Mediamesh in 11 panels for the project, which was completed in
2016. The larger of the two screens is 34 feet tall by 78 feet
The mall features irregularly arranged window openings and a
polygonal façade partially suspended from the third floor, which
was designed to look like a diamond contoured by delicate bands of
light. One project challenge was to allow sufficient distance for a
walkway between the façade and the Mediamesh's substructure, which
was adapted to the form of the building.
Mediamesh screens are made of stainless steel mesh with interwoven
rows of LEDs. They have a pixel grid of 5 centimeters in horizontal
and vertical directions. They are designed so media can be viewed
throughout a 90-degree angle. Additionally, the Mediamesh screens
allow light to penetrate interior floors and provide sight lines to
the display outside.
The six-story Pavilion mall is a connecting point between two
skyscrapers, the 1,256-foot-tall Tower 1 and 912-foot-tall Tower 2,
in the Eton Place Dalian tower complex, a multifunctional
development with five mixed-use towers, 41 stories to 81 stories
tall on a 6.23-hectare site.
Architect: NBBJ Design LLP, Beijing, www.nbbj.com
Metal fabric: GKD-USA Inc. (GKD Metal Fabrics), Cambridge, Md., www.gkdmetalfabrics.com