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LEDs light up mesh

Posted 05/1/2017

Photo: GKD-USANBBJ Design LLP incorporated two Mediamesh screens at entrances into Pavilion mall at Eton Place Dalian tower complex in Dalian, Liaoning Province, China. The advertising screens wrap around two corners of the mall 40 feet from ground level.

GKD-USA Inc. (GKD Metal Fabrics) supplied 4,800 square feet Mediamesh in 11 panels for the project, which was completed in 2016. The larger of the two screens is 34 feet tall by 78 feet wide.

The mall features irregularly arranged window openings and a polygonal façade partially suspended from the third floor, which was designed to look like a diamond contoured by delicate bands of light. One project challenge was to allow sufficient distance for a walkway between the façade and the Mediamesh's substructure, which was adapted to the form of the building.

Mediamesh screens are made of stainless steel mesh with interwoven rows of LEDs. They have a pixel grid of 5 centimeters in horizontal and vertical directions. They are designed so media can be viewed throughout a 90-degree angle. Additionally, the Mediamesh screens allow light to penetrate interior floors and provide sight lines to the display outside.

The six-story Pavilion mall is a connecting point between two skyscrapers, the 1,256-foot-tall Tower 1 and 912-foot-tall Tower 2, in the Eton Place Dalian tower complex, a multifunctional development with five mixed-use towers, 41 stories to 81 stories tall on a 6.23-hectare site.

Architect: NBBJ Design LLP, Beijing, www.nbbj.com
Metal fabric: GKD-USA Inc. (GKD Metal Fabrics), Cambridge, Md., www.gkdmetalfabrics.com

Photo: GKD-USA


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