EXCEPTIONAL Metals Launches New Logo, Rebranding Campaign

by Jonathan McGaha | April 16, 2015 12:00 am

EXCEPTIONAL Metals[1] is pleased to announce it has officially launched a new logo and rebranding campaign.

Designed to honor the original logo but gain a more modern feel, the new logo will refresh the EXCEPTIONAL Metals brand and stand out in the marketplace. This logo refresh is the first step in a rebranding campaign that will include a new media campaign, refreshed web site and new literature.

“EXCEPTIONAL Metals is always looking for ways to make a splash in the marketplace,” said Mike Gwizdala, EXCEPTIONAL Metals Senior Product Manager. “We have always had groundbreaking products and now we have a new logo to match.”

The new logo also has the benefit of fitting in better with the JRB family[2] of logos, including Duro-Last[3], Protect-All Flooring[4] and Plastatech Engineering Ltd[5]. Each of these companies or brands have launched new logos and rebranding campaigns in recent years.

Endnotes:
  1. EXCEPTIONAL Metals: http://www.exceptionalmetals.com/
  2. JRB family: http://www.exceptionalmetals.com/sister_companies
  3. Duro-Last: http://duro-last.com/
  4. Protect-All Flooring: http://www.protect-allflooring.com/
  5. Plastatech Engineering Ltd: http://plastatech.com/

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