Vicwest and All Weather Insulated Panels Announce Rebranding

by Jonathan McGaha | April 22, 2013 12:00 am

Vicwest Building Products and All Weather Insulated Panels announced today the re-branding of their North American IMP Group and IMP product line under the “All Weather Insulated Panels” banner.
This re-branding follows recent business advancements between the two companies that include: the joint commercialization of a third manufacturing facility in 2012; technology and best practice synergies that have standardized their IMP operations and products across North America; and the solidification of Vicwest’s investment in All Weather. Under the new brand strategy, all profiles produced in each of the manufacturing locations (Vacaville, California; Hamilton, Ontario Canada; and Little Rock, Arkansas) will carry the “All Weather Insulated Panels” brand and All Weather will become known as “All Weather Insulated Panels, A Vicwest Company”. The founders of All Weather, Bill and Michael Lowery, will continue to hold key leadership positions within the re-branded IMP Group to ensure continued expansion of the business and product line.

The All Weather Insulated Panels brand will be rolled-out across all of the Group’s operations over the coming months. The new identity will be applied to all marketing and communications collateral, including the re-launch of the awipanels.com website slated for early next month.

Source URL: https://www.metalarchitecture.com/news/daily-news/vicwest-and-all-weather-insulated-panels-announce-rebranding/

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