Red Dot Buildings Appoints Two Sales Leaders

by hanna_kowal | March 4, 2026 11:41 am

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Red Dot Buildings celebrates updates to its sales leadership team: the promotion of Darrell Geisendorff and the appointment of Randy Crawley.

Building upon the momentum created by more than a decade of exponential growth, these changes are designed to strengthen Red Dot’s leading position in current markets and expand reach into new markets, all while maintaining the company’s best-in-class reputation for customer service.

“The past year has been the most momentous in Red Dot’s history,” says Ted Bush, president and CEO. “We entered into a partnership with Cordatus Capital. Since then, we have continued to produce record revenues and have made key strategic investments, including a manufacturing plant expansion and the acquisition of ETAS. We are confident that the organizational changes announced today will position us for substantial sales growth in the years ahead.”

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Darrell Geisendorff has been appointed vice president of business development and national accounts. In this capacity, he is responsible for building Red Dot’s reputation among architects and growing adoption of the company’s specifications. In addition, Geisendorff is developing new revenue streams to complement Red Dot’s traditional geography-based model, seeking new, recurring relationships with corporate customers, especially those with a national scope. A veteran of the United States Marine Corps, Geisendorff has been with Red Dot since 2016 and most recently served as vice president of sales and marketing, achieving record results.

[3]

Randy Crawley joins Red Dot as vice president of building sales. In this capacity, he leads teams of outside and inside sales managers (OSMs and ISMs) who serve customers in the company’s traditional territory of Texas and surrounding states, as well as in key markets across the Southwest, the Rockies, and the southeastern United States. Randy has more than three decades of experience in metal buildings and components, having held positions of increasing responsibility at Cornerstone Building Brands and, most recently, as components general manager and building sales director at Whirlwind Steel Buildings.

Source URL: https://www.metalarchitecture.com/news/red-dot-buildings-appoints-two/

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