AkzoNobel Coil and Extrusion Coatings lifts the mood with Soulful Sage

AkzoNobel Coil and Extrusion[1] is bringing AkzoNobel’s 2027 Color of the Year, Soulful Sage, to the coil and extrusion coatings market.

Soulful Sage sits at the center of AkzoNobel’s 2027 color direction with three carefully curated color stories – glow, light, and lift. Developed through the company’s extensive annual trend research, the color reflects a growing preference for spaces, products, and surfaces that feel lighter, more reassuring, and better suited to a way of living lightly.

Glow is focused on earth tones to create a warm look, light combines quiet, pale tones with darker shades for a more healing mood, and lift features positive tones that evoke the joy of an inspiring space.

“Our 2027 Color of the Year is all about creating lighter spaces for a lighter life,” explains Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “Many people are feeling weighed down by world events and overloaded with information. We want to offer customers a way to create a lighter environment so they can feel that weight lifted off their shoulders.”

“Soulful Sage, and the wider 2027 palette, has been designed to offer inspiration for customers to transfer contemporary color direction into construction and domestic appliance applications which fit with interior schemes,” says Henri Bijsterbosch, color product marketing manager for AkzoNobel’s Industrial Coatings business. “Architects, fabricators, and coaters will find the color stories especially useful for achieving a timeless yet on-trend aesthetic, ideal for applications that are built to last.”