A new industry survey commissioned by PPG Industries, Pittsburgh, found that architects rank durability as the most important attribute for a green building product. Durability was followed by Energy Star compliance, life-cycle assessment, no- or low-VOC content and the ability to source products regionally. “We hear a lot of dialogue in the architect engineer community about committing to a ‘century of ownership’ concept that encompasses a building’s design, as well as its construction and operational lifetime,” said James J. Bogdan, PPG manager of green building initiatives for the company’s construction market team. “When you consider those factors, it’s no wonder that durability is at the top of the list when it comes to defining what makes a product good and what makes a product green.”




