Kingspan Insulated Panels North America has unveiled its new and graphically enhanced, user-friendly website this month at www.kingspanpanels.us and www.kingspanpanels.ca.
The revamped site includes dynamic imagery and convenient tools for professionals visiting the online resource, including “Quick Links” to the most-used web pages as well as homepage shortcuts to useful tools and apps. A new blog, IMPrint, has also been added, as well as convenient links to
company news and technical and sales support teams.
T
he new website – which builds on a previous site design – has also been organized to best promote the
second year of Kingspan’s “Generation Kingspan” Student Architectural Design Competition. Also known simply as Gen K, the ambitious competition will reward students for creating energy-efficient, sustainable building concepts using Kingspan’s highly insulating, resilient panel systems.
Yet the real focus of the website relaunch has been enhancing its value for professionals, says Andrea Peters, Kingspan’s marketing director for North America.
“Architects and other construction leaders rely heavily on our specification documents and resource library,” says Peters. “We’ve brought that valuable content to the home page, so our customers and specifiers can find what they need in one or two clicks.”
In addition, the new site’s graphical appeal reflects Kingspan’s longstanding focus on design quality and great architecture. New splash pages and promotional banners, along with a slide show of large images, offer a quick view into Kingspan’s recent building projects and new product offerings.
