Ken Gronbach, the keynote speaker at the 2024 Fenestration and Glazing Industry Alliance (FGIA) Annual Conference in Amelia Island, Fla., will discuss the role of demography in business decisions. Gronbach will present a keynote address entitled “Demography is Destiny,” and an executive leadership session on the topic.
Gronbach is president at KGC Direct LLC, based in Bonita Springs, Fla., and wrote the book, “The Age Curve: How to Profit from the Coming Demographic Storm,” published in 2008. The conference will be held Feb. 19 to Feb. 22.
Demography is the science of simplicity of birth, death, and migration of populations. Gronbach’s demographic perspective is macro, big picture, and long term. His strategies have been integrated into strategic plans in diverse business sectors.
“We are proud to welcome back [Gronbach], who has shared his expertise about demographics in the past with FGIA members,” says Florica Vlad, FGIA events manager. “He is an engaging speaker who takes complicated ideas about multiple facets of the human experience, and breaks them down in ways that make sense. Then, they can be applied to decisions in a conference participant’s own company.”
Gronbach will show why demographics precipitate economics, and not the other way around. As a forecasting tool, demographics can be used for predicting what is next in world culture, economics, politics, commerce, and government. Demography research can also forecast what counties, states, regions, countries, and continents will flourish, and which will be challenged because of shifting demography.
