Kassel & Irons Purchased

Classic Metal Roofing Systems, Piqua, Ohio, purchased Kasselwood/Kassel & Irons in March for an undisclosed amount, according to Classic Metal Roofing Systems President Todd Miller. The production of the Kasselwood product will remain in Dubuque, Iowa, though the warehousing will be moved to Classic Metal Roofing Systems’ facility in Ohio. Kasselwood produces steel roofs with the look of natural wood shake. Classic is a manufacturer of metal roof systems for both residential and commercial properties. “It gives us an entry into steel roofing, whereas we’ve been largely an aluminum-centric company in the past,” Miller said in an interview with Metal Architecture. “The Kasselwood product has been designed to be a very high quality, beautiful system. Just in terms of the product offerings, we’ve been known in the past for rather high-end, more exclusive, very specialty products. “Another big factor was the previous owners really had done a very good job with developing brand recognition and developing a good base with dealerships across the country, and we saw that as something we wanted to be associated with.” Miller said Kasselwood will maintain its own brand identity and work largely through the same dealerships and distribution channels. “Certainly we’d like to continue to build on the solid marketing they’ve done in the past and expand the awareness of the brand, but overall it will stay very similar to what people have been accustomed to,” Miller said. “We continue to expect metal roofing to grow. Our hope is to continue to be a leader in the industry and one of the premiere manufacturers of products specially geared for the residential market.”