Petersen and Roof Hugger announce marketing partnership

Petersen Aluminum Corp., Elk Grove Village, Ill., has entered into a strategic marketing agreement to sell Lutz, Fla.-based Roof Hugger’s retrofit framing systems. “While our core business has always been metal roofing and wall systems for new construction, the retrofit market is quite significant to us,” said Blake Batkoff, national accounts/marketing manager for Petersen. “This strategic partnership with Roof Hugger allows us to expand our product offerings by providing high performance ‘metal over metal’ systems to our customers.” The patented Roof Hugger sub-framing system offers notched sub-purlins designed to retrofit over existing metal and conventional roofs. The system can satisfy new building code design loads for upgrading to current gravity and wind uplift requirements. “Given Petersen’s expertise and reputation in the architectural metal construction market, we expect this relationship to yield an increase in retrofit roofing systems on projects seeking aesthetic and energy-efficient upgrades,” according to Mark James, Roof Hugger vice president of sales & marketing.