EXCEPTIONAL Metals is pleased to announce it has officially launched a new logo and rebranding campaign.
Designed to honor the original logo but gain a more modern feel, the new logo will refresh the EXCEPTIONAL Metals brand and stand out in the marketplace. This logo refresh is the first step in a rebranding campaign that will include a new media campaign, refreshed web site and new literature.
“EXCEPTIONAL Metals is always looking for ways to make a splash in the marketplace,” said Mike Gwizdala, EXCEPTIONAL Metals Senior Product Manager. “We have always had groundbreaking products and now we have a new logo to match.”
The new logo also has the benefit of fitting in better with the JRB family of logos, including Duro-Last, Protect-All Flooring and Plastatech Engineering Ltd. Each of these companies or brands have launched new logos and rebranding campaigns in recent years.



