AkzoNobel Coil and Extrusion is bringing AkzoNobel’s 2027 Color of the Year, Soulful Sage, to the coil and extrusion coatings market.
“Our 2027 Color of the Year is all about creating lighter spaces for a lighter life,” explains Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “Many people are feeling weighed down by world events and overloaded with information. We want to offer customers a way to create a lighter environment so they can feel that weight lifted off their shoulders.”
Soulful Sage sits at the center of AkzoNobel’s 2027 color direction with three curated color stories—glow, light, and lift. Developed through the company’s annual trend research, the color reflects a growing preference for spaces, products, and surfaces that feel lighter, more reassuring, and better suited to a way of living lightly, says the company.
“Architects, fabricators, and coaters will find the color stories especially useful for achieving a timeless yet on-trend aesthetic, ideal for applications that are built to last,” says Henri Bijsterbosch, color product marketing manager for AkzoNobel’s Industrial Coatings business.
