The Miller-Clapperton Partnership Inc. one of the nation’s leading engineered façade cladding firms, announced today that Andrea D. Smith has joined the company as their Marketing Director. Smith will work closely with senior leadership to refresh and strengthen the Miller Clapperton brand and help guide them through their new expansion to the west coast in 2016.
Smith comes with global B2B marketing and brand experience as well as M&A experience. Prior to joining Miller Clapperton, she served as the Senior Brand Specialist for Howden Group at their global headquarters in the United Kingdom where she was a member of their global marketing team. She worked to build their brand both internally and externally with a strong push for innovation in 2015. Smith also supported the development, management and implementation of the brand strategy, standards and planning, managed a global team of 70 Brand Ambassadors located in 17 different countries and served as the marketing workstream lead for a major GE brand acquisition in Q3. She’s also served as Campaign Manager for United Way and has a considerable amount of both client-side and ad-agency side experience.
“Andrea is an extraordinary addition to Miller Clapperton, as she joins us with 10 years of experience in marketing and branding,” said Zane Miller, Vice President, Miller Clapperton, to whom Smith will report. “Her diverse background in marketing, branding and global teams combined with her commitment to community involvement will be exceptional assets to Miller Clapperton. We have a great story to tell and now we have the right person to tell it. We are extremely excited to have Andrea join our Miller Clapperton family.”
Smith has received numerous awards, including Greenville Business Magazine’s Best & Brightest Under 35 in Greenville, SC, 40 Under 40 in Columbia, SC and a national award with the American Advertising Federation.
“It’s an incredibly exciting time to be joining Miller Clapperton,” added Smith. “I think they’re perfectly positioned for outstanding growth in 2016 with their planned west coast expansion in addition to a very intriguing new product launch for this industry. I’m looking forward to offering my expertise in marketing and branding to Miller Clapperton as well as working with their talented team.”
Smith is a graduate of Clemson University’s College of Business and Behavioral Sciences where she earned her M.B.A. in Marketing.
