ALPOLIC Materials announced today that it is implementing a carefully designed social media strategy which will include a blog, and a presence on Twitter and YouTube.
The purpose of ALPOLIC’s social media presence is to serve the company’s current and potential customer base by exploring industry innovations, new technologies and the introduction of new product applications in a real-time, engaging manner.
Mike Zavo, director of sales, stresses the importance of social media tools as an essential element in ALPOLIC’s overall marketing strategy, saying, “Our entrance into the social media realm will enable us to better serve our market; we do not view its adoption as purely an online public relations tool”.
Zavo went on to explain “As part of the macro-strategy each online tool will have its own individual purpose, yet work in harmony with one another. Furthermore, consideration will be given to other new and emerging tools as they come online. We see this new form of communication as having immediate importance that will only increase over time”.
ALPOLIC’s blog can be found at: www.alpolic-northamerica.com/news. ALPOLIC’s Twitter and YouTube updates can be reached via ALPOLIC’s homepage: www.alpolic-northamerica.com.
